


This project was to create and brand any group or individual in the music industry and I chose the Canadian Electronic duo Adventure Club, In my other work I had to create a poster to go along side this album which would be presented inside. I firstly gathered some images together for a moodboard which include Adventure Club and there branding within the images, then the first example of my work was created by correlating images which I used the images of mountains and summer because the first thing I personally think of when I hear the word Adventure is amazing natural scenes. I then printed my work out and scrunched it up and scanned this back in because I found with my research of the album design of Kendrick Lamar's Good Kid M.A.A.D City the roughness of the album brings it down to the artists personal level. This I then scanned in again to give me my final design.