KAR | L'Art de L'Automobile - Website Concept

KAR | L'Art de L'Automobile As an artist confident and passionate about contributing to modern culture I strongly believe in the ideas and story behind the French automotive inspired clothing brand KAR. Their website which has been present for a number of years I felt is the only thing behind the brand that isn't properly refined, I felt the overall feel of the website was very bland and didn't give an understanding toward's how important this brand is. With a catalogue of photography that showcase's KAR such as Hypebeast and Highsnobiety I felt this could contribute to the house style of the website. I also tried to provide a right idea towards the layout and navigation on the page slimming down the original 7 categories for a more sleek and ideal 4, without the struggle of including sub categories and ruining my house style. Overall I am proud and pleased with my final design and hope to create more project's like this in the future.